Can you distinguish between trademark assignment and trademark transaction? The phenomenon of trademarks being rejected due to similarity is becoming more and more common. Buying a trademark or conducting a trademark assignment has become a means for those who are in urgent need of a trademark.
Trademark Assignment VS Trademark Transaction
Trademark assignment refers to the legal act in which a trademark registrant legally transfers the exclusive right of his or her registered trademark to another person, making the assignee the new registrant of the trademark. Trademark assignment usually involves the complete transfer of trademark rights, including the right to use, the right to dispose, the right to obtain proceeds, etc. This is a legal act with clear legal provisions.
Characteristics of Trademark Assignment

1. Legality: It needs to be filed with the Trademark Office to ensure the legality and effectiveness of the assignment.

2. Clear parties: There are clear assignor and assignee.

3. One - time transaction: Generally, the transfer of trademark ownership is completed in one - time.
   Trademark transaction is a broader concept. It includes a series of buying and selling behaviors of trademark rights, such as trademark licensing, trademark right investment, etc., including trademark assignment. Trademark transaction does not necessarily involve the complete transfer of trademark rights. It may be the transfer of partial rights or licensing for use. It not only includes trademark assignment but may also involve various forms such as trademark licensing and cooperative development.
   Characteristics of Trademark Transaction

4. Diverse forms: It can be in various ways such as assignment, licensing, cooperation, etc.

5. Flexibility: The transaction methods are more flexible and can be customized according to the needs of both parties.

6. May involve multiple parties: In some complex transactions, the participation of multiple parties may be involved.
   Differences between Trademark Assignment and Trademark Transaction

7. Different concepts: Trademark assignment is a specific form of trademark transaction, but trademark transaction is not limited to assignment.

8. Different legal procedures: Trademark assignment has strict legal procedures and requirements, while the legal procedures of trademark transaction vary according to specific forms.

9. Different purposes: Trademark assignment is usually aimed at achieving the transfer of trademark ownership, while trademark transaction may be aimed at achieving more business purposes, such as cooperation, market expansion, etc.

10. Process differences: For trademark assignment, the assignor and the assignee entrust an agency to apply to the Trademark Office for trademark assignment. In the early stage of trademark transaction, generally, the buyer and the seller negotiate directly. After reaching an agreement, they entrust an agency to handle the trademark assignment with the Trademark Office.